The Seasonal Fitness Disorder

As fitness instructors we will always battle against the seasonal fitness peaks and troughs. Unfortunately there are certain times of year when people prioritise health and wellbeing over others. Therefore making our jobs harder! I have named this problem the ‘Seasonal Fitness Disorder’, and just like a therapist we instructors have to attempt to treat it. Fitness isn’t just a

Understanding Music Licensing for the Fitness Industry

Music licensing within the fitness industry has undergone several changes within the past few years, and for some instructors, understanding which music can be used in which environments can seem a bit daunting. Pure Energy alone offers three ranges of albums that can be used for group exercise classes under different music licences. Before you start panicking or doing classes

Are You Intimidating Your Clients?

Having people skills is an important attribute that every fitness instructor needs. As simple as it sounds, not all fitness instructors possess this quality. In fact sometimes instructors can even intimidate and put off potential and existing clients through lack of compassion and empathy. Instructor demeanour and client perception relies on three key elements: appearance, attitude, and accountability! Appearance In

Review – IFS 2018!

As a newly fledged member of the Pure Energy team, I was asked a few months ago if I would like to partake in my very first 4 day IFS event. Naturally as a fitness instructor I jumped at the opportunity to attend one of the biggest worldwide fitness events, and IFS certainly didn’t disappoint!   Our Stand Hosted at

Pleasing All Demographics with Music

Music selection for group exercise doesn’t just revolve around the discipline of exercise you are teaching. Another factor that should always be taken into consideration is your audience demographic. Age, gender, ethnicity, and social backgrounds, can all play a part in how your audience responds to your playlist. As you are never 100% sure of who will attend on the

Client Age Gaps and How to Cater for Them!

‘No matter your experience, confidence, and qualifications. One thing you can rely on is that the fitness industry can always throw you a curveball’. After a few months experience, you may find yourself confident and accustomed to designing classes for multiple disciplines, age ranges, and abilities. Nevertheless your metal can really get tested when you are presented with vast age

The Ultimate Crowd Pleaser!

Having first set eyes upon this album, I was both excited and curious. Music can make or break a film and be of utmost importance to its success. With so much fantastic music being featured in blockbuster movies, I was curious as to which songs had been selected for the tracklistings, and how I would use them in a fitness

The Instructor Personality

What sort of personality does it take to become a successful group exercise instructor? When it comes to group exercise, knowledge doesn’t always equal power. More often than not you will find the highest attended classes are those hosted by the most popular instructors. Unfortunately a tonne of CPD points & the best education that money can buy doesn’t guarantee

Pure Energy’s Most Versatile Release of 2017

 My initial thoughts when first being handed a copy of We Love Pop was ‘wow that’s bright’. Yet having listened to it, the cover & music content harmonise perfectly. Upon first listening to this album, we were on our way down to Whitby for a weekend retreat & anticipating a long drive ahead. Three songs into the first disc and

Client Retention & Music Selection

“One can think of music as a type of legal performance-enhancing drug” Costas Karageorghis, Brunel University. When it comes to group exercise, instructors tend to get increasingly hung up on their class plans and spend very little time selecting their music. A lot of instructors take an ‘anything will do’ approach and don’t appreciate the link between music selection and