Keeping Your Classes Full in the Heat

There’s no doubt about it, British summer time is in full force, it’s arguably the hottest summer on record for decades! This summer has not only brought us sunshine in abundance, but also a humid close atmosphere coupled with it, making the thought of getting hotter, stickier, and sweatier in your exercise classes un-appealing to your clients. What’s more, the

Essential Hits 2018- A Highly Anticipated Event

The Pure Energy Essential Hits range has always been hugely popular as it combines the biggest hits of the year with expert mixing to tailor it for exercise. With it only being released twice annually, this makes it the most highly anticipated release of the year. The first edition of 2018 has now arrived and is available to purchase on

What Difference Does Gym Background Music Really Make?

Many gym/studio managers don’t see gym background music as a priority, nor do they spend a great deal of time selecting it. However having worked on gym floor for a number of years, I can confirm that the main complaint the clients would make was about the music! This begs a question as to why music isn’t more of a

The Seasonal Fitness Disorder

As fitness instructors we will always battle against the seasonal fitness peaks and troughs. Unfortunately there are certain times of year when people prioritise health and wellbeing over others. Therefore making our jobs harder! I have named this problem the ‘Seasonal Fitness Disorder’, and just like a therapist we instructors have to attempt to treat it. Fitness isn’t just a

Understanding Music Licensing for the Fitness Industry

Music licensing within the fitness industry has undergone several changes within the past few years, and for some instructors, understanding which music can be used in which environments can seem a bit daunting. Pure Energy alone offers three ranges of albums that can be used for group exercise classes under different music licences. Before you start panicking or doing classes

Are You Intimidating Your Clients?

Having people skills is an important attribute that every fitness instructor needs. As simple as it sounds, not all fitness instructors possess this quality. In fact sometimes instructors can even intimidate and put off potential and existing clients through lack of compassion and empathy. Instructor demeanour and client perception relies on three key elements: appearance, attitude, and accountability! Appearance In

Review – IFS 2018!

As a newly fledged member of the Pure Energy team, I was asked a few months ago if I would like to partake in my very first 4 day IFS event. Naturally as a fitness instructor I jumped at the opportunity to attend one of the biggest worldwide fitness events, and IFS certainly didn’t disappoint!   Our Stand Hosted at

Pleasing All Demographics with Music

Music selection for group exercise doesn’t just revolve around the discipline of exercise you are teaching. Another factor that should always be taken into consideration is your audience demographic. Age, gender, ethnicity, and social backgrounds, can all play a part in how your audience responds to your playlist. As you are never 100% sure of who will attend on the

Client Age Gaps and How to Cater for Them!

‘No matter your experience, confidence, and qualifications. One thing you can rely on is that the fitness industry can always throw you a curveball’. After a few months experience, you may find yourself confident and accustomed to designing classes for multiple disciplines, age ranges, and abilities. Nevertheless your metal can really get tested when you are presented with vast age

The Ultimate Crowd Pleaser!

Having first set eyes upon this album, I was both excited and curious. Music can make or break a film and be of utmost importance to its success. With so much fantastic music being featured in blockbuster movies, I was curious as to which songs had been selected for the tracklistings, and how I would use them in a fitness