Understanding Music Licensing for the Fitness Industry

Music licensing within the fitness industry has undergone several changes within the past few years, and for some instructors, understanding which music can be used in which environments can seem a bit daunting. Pure Energy alone offers three ranges of albums that can be used for group exercise classes under different music licences. Before you start panicking or doing classes

Pleasing All Demographics with Music

Music selection for group exercise doesn’t just revolve around the discipline of exercise you are teaching. Another factor that should always be taken into consideration is your audience demographic. Age, gender, ethnicity, and social backgrounds, can all play a part in how your audience responds to your playlist. As you are never 100% sure of who will attend on the

Client Retention & Music Selection

“One can think of music as a type of legal performance-enhancing drug” Costas Karageorghis, Brunel University. When it comes to group exercise, instructors tend to get increasingly hung up on their class plans and spend very little time selecting their music. A lot of instructors take an ‘anything will do’ approach and don’t appreciate the link between music selection and